Calling All Aspiring Food Entrepreneurs!
If you are considering a new food processing business, or growing the one that you already have, then this workshop is for you!
Strict safety rules and the necessity for high product quality give the food industry a unique character. From licensing and certification to recipe testing, from shelf life and packaging to promotions and selling, the requirements are complex and can be overwhelming. But with a clear understanding of the key steps and a good plan, a small scale food processing business can be a profitable enterprise.
Join us for two mornings for learning and guidance on how to start and grow your food business. Both current and potential food entrepreneurs are encouraged to attend!
8:30 AM - Welcome & Introduction
8:35 AM - 9:30 AM Part I - Recipe Approval: Making Sure your Food Product is Safe
Many food products require review and approval by a food safety expert. The Cornell Food Venture Center provides comprehensive assistance to beginning and established food entrepreneurs. Presenter: Shannon Prozeller, Cornell University Food Venture Center.
9:30 AM - 10:15 AM Part II - Recipe Approval: Making Sure your Food Product is Safe
The Food Venture Center offer assistance with product and process safety evaluations such as scheduled process, regulatory compliance, food processing development and shelf-life evaluation. Presenter: Bruno Xavier, Cornell University Food Venture Center.
10:15 AM - 11:15 AM Get Permission: Regulations and Licensing
Can you make your product in your home kitchen? How do you get permission to sell your packaged food product at retail locations, or sell at 'ready to eat' food at venues such as farmers’ markets? Get these and other questions answered. Presenter: John M Luker, Assistant Director, Division of Food Safety & Inspection, New York State Department of Agriculture & Markets.
11:15 AM - 11:45 AM Story from the Field
Any time is a good time for coffee time! Presenter Kathy Turiano, Joe Bean Roasters, will share her journey developing a small-scale processing business from its inception to the recent days of pandemic-caused changes. 'Nimble' is the name of the game in order to stay afloat and be successful.
11:45 AM - 12:00 PM Taste NY
Learn how to get your product into Taste NY stores and how Taste NY can help with marketing and promotion. Presenter: Jessica Ziehm, Ag Marketing Educator, CCE Washington County.
8:30 AM - Welcome & Introduction
8:35 AM - 9:25 AM Key Financial & Marketing Strategies
Create an enterprise budget, know your cost of production, develop pricing and promotions strategies, bring your product to the right markets, and more! Presenter: Bree Bacon Woodbridge, Business Advisor, Small Business Development Center Niagara County
9:25 AM - 10:15 AM The Value of a Good Business Plan
A food recipe tells us what the ingredients are and how to put them together for a successful outcome. A business plan is a recipe for your business that defines what “success” is and how you’re going to get there. We’ll discuss the ingredients of a business plan, how to put them together, and the multiple uses for this “product”. Presenter: Patty Love, Certified Professional Business Coach, Certified Permaculture Designer, with a Business Administration Degree.
10:15 AM - 11:10 AM Bringing a Product to Market
How do you get your product on the store shelves? When entering a retail market factors such as packaging to help your product stand out, pricing to allow room for discounts and a distribution plan for consistency and communication with a retailer are critical. Presenter: Andrew Frackenpohl, General Manager, Lori's Natural Foods Center.
11:10 AM - 12:00 PM Where and How to Find Grants
Grants exist! That is the good news. Knowing how to approach a grant and successfully write a grant proposal is the story that will be shared in this session. Learn what grants are and what they're not. Gain an understanding of the elements of a proposal, resources and best practices. Presenter: Gina Marie Mangiamele, Certified Business Advisor, SUNY Brockport Small Business Development Center.
This event is online
Last updated January 16, 2021