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2​025 NYS Farmers Market Benchmarks Training

• Thursday, February 20, 2025, 11:30 AM - 1:00 PM
• Wednesday, February 26, 2025, 12:00 PM - 1:00 PM
• Thursday, February 27, 2025, 11:30 AM - 1:00 PM
• Wednesday, March 5, 2025, 1:30 PM - 3:00 PM
• Thursday, March 6, 2025, 5:30 PM - 7:00 PM
• Thursday, March 13, 2025, 11:30 AM - 1:00 PM

Zoom & In-Person options available. The Zoom will not be recorded.

Registration for each location will close two days prior to the training to ensure adequate materials for participants. 

Cornell Cooperative Extension of Broome County, the Farmers Market Federation of NY, and Cornell Cooperative Extension offices across the state invite farmers market vendors to join for an interactive discussion on how to use benchmarks and the data gathered from a statewide survey in summer 2024 to inform pricing and marketing strategies at farmers markets to increase profitability in the 2025 market season.

Presenters will give an overview of what a benchmark is and how it can be used in decision making as it relates to farmers market sales. Then participants will be invited to pair their own data from the 2024 market season and recommendations from the statewide data gathered in interactive, local, facilitated discussions. These discussions will be focused on strategies and recommendations that direct marketing farmers can use to increase their profitability at farmers markets in the upcoming season. Producers selling fruits, vegetables, proteins, eggs, baked goods, maple syrup, honey, and horticultural crops will find use in attending.

To increase accessibility and participation, participants may join a session either live at their local Cornell Cooperative Extension office, or via zoom and be connected to those in their county or region via breakout room for the facilitated discussions. The schedule is listed below:

Finger Lakes & Central NY Region:  February 20 - 11:30am-1pm - Zoom or in-person

Louis C. Jones Center in the Main Barn of the Fenimore Farm & Country Village (AKA the Farmers’ Museum), 5775 Route 80 (Lake Rd), Cooperstown CCE Seneca: 369 E Main St, Waterloo CCE Onondaga: 6505 Collamer Road, East Syracuse CCE Tompkins: 615 Willow Ave, Ithaca CCE Chemung: 425 Pennsylvania Ave #107, Elmira

Capital District & Statewide:  February 26 - 11:30am-1pm - Zoom Only

CCE Albany

Downstate & NYC, including Down to Earth Markets:  February 27 - 11:30am-1pm - Zoom Only

Southern Tier West - Chautauqua, Erie, Allegany: March 5 - 1:30pm-3:30pm - Zoom or in-person

CCE Chautauqua: 525 Falconer St, Jamestown CCE Allegany: 5435 Co Rd 48, Belmont Southern Tier West Regional Planning & Development Board: 4039 Rt 219, Salamanca

Finger Lakes & Central NY: March 6 - 5:30pm-7pm - Zoom or in-person

CCE Chemung: 425 Pennsylvania Ave #107, Elmira CCE Seneca: 369 E Main St, Waterloo CCE Onondaga: 6505 Collamer Road, East Syracuse CCE Otsego: CCE Oneida: 121 2nd St, Oriskany

Northern NY -- St Lawrence, Clinton: March 13 - 11:30am-1pm - Zoom or in-person

GardenShare: 88 NY-310, Canton CCE Essex CCE Clinton: 6064 NY-22 #5, Plattsburgh

Fee

There is no cost to attend due to the generous support of the Northeast Risk Management Education program.

Register

https://pub.cce.cornell.edu/event_registration/main/events_landing.cfm?event=2025fmbenchmarks_203

Last updated February 3, 2025